1. Yes i agree if pulling back of Letter of intent is happening repeatedly in a perticular company it may effect on the brand Image of the Comapny, But in special cases if the company does so it would not duce the brand image.
2. At the time of Campusing if any company select any student and give him/her The Letter of Intent, but unfortunately the student does not through the final exam of the collage then, the company may pull back the Letter of Intent and in such cases brand Image does not been effected.
3. I have such practical experience with one of my friends. When he got the Letter of Intent the company was going through some critical situation and they had lost their upcoming project. They have pulled back the Letter Of intent and informed him that they will not be able to give him the offer Letter due to to this reason.
This case can be described as, they company had thought of the boy not giving him a change in their company, as their company is already in trouble and they would be able to pay him in proper time, Which has results positive to him, he got a job immediately.
So, it may be case that some time Comapny expects more than they have or sometimes they think of the Candidate. But repeated pull back may obviously pull back the companies reputation and brand image.
::Letter of Intent::
ReplyDelete1. Every one thinks differently and every one have different views on this subject.From my point of view world class employer has been doing excellent works and the company brand image is definately good in competitive business market. And to maintain the brand image is also a difficult task for the entire organization and they have to adopt new innovative technological and strategic changes to compete the market. Due to recession mostly IT company’s are badly affected. Infosys is a good brand image company and they have set a good example in the IT world and that’s why are top in IT sector. Economic meltdown / slowdown is for all IT sector and not for this company only and this is well known to all . So there is no question of loosing “The Best Employer Brand Image" .
The recession is also for temporary period and big IT companies can recover fast once the recession is over
2. At the time of campus interview company’s makes a condition that selected candidate should have first class in final exams and give him / her an offer letter, letter of intent , but after joining if he / she couldn’t get the first class then company terminates him/ her and pull back the letter and in that case there is no question of loosing brand image of the firm or company because of their recruitment policy. Its again the question of reputation of the company eg. for particular company recruits only first class passed candidates. Its totally company’s decision to choose the candidates as per the their required candidates prospectus If we think legally company is not bound to recruit whom they had given offer intent letter but they will loose good prospective candidates and affected candidates will get disappointed. Infosys had not cancelled the job offer they cancelled intent of offer. For some candidates it would be difficult for them to distinguish job offer and the letter of intent
3. As a placement officer I would have adopt following clear cut policies of placements
I – Invite all company’s not only IT sector companies and before inviting one to one discussion with the firm recruitment policies with the respective organization. Discussion with candidates and clear the concepts of job offer and the letter of intent to avoid misunderstanding
II – If and unpleasant decision has required to be taken then company should again consider that candidate when the recession is over with written agreement.
III – Knock out recruitment policies. Once the candidate has got placement in one company he can’t appear for the next company. This would give 100% placement.
IV – I would ask the written bond from the company for fixed period say one year. If any unpleasant situations comes then company should pay compensation to that candidates so that he would not be disappointed and he can search the new job or further higher studies without loosing his moral
4. No one from my friend circle had such kind of experience.